Surprisingly, you don’t need thousands of people to dig your product to succeed. You need just a few. If you find a few sane individuals who love your product, you are closer to product-market fit than you think. What you need to remember is that there are many other individuals like those who love your product.
How do you get those first few customers? That’s one of the hardest parts. Those first few customers are hard to find. Not everyone is an innovator and ready to take a leap of faith in a tiny startup. What do I mean by innovators? Those are even more accepting than early adopters. So, out of 100 people who you reach out only 2-3 people might try your product. In fact, the statistics are much worse. When you cold-call people, even if they are innovators, you rarely catch them in the moment that they are ready to listen to you.
So, what happens when you keep reaching out and no one wants to try your product? You get frustrated and think that the idea has no merits. I believe most ideas have merit. We’ve all seen successful products out there that don’t seem to have merit but are very successful. It’s a sad but true fact, but the reality is that salesmanship and marketing play a huge part in entrepreneurship. That’s part of the reason “build and they will come” doesn’t work.
So, how do we engineers and builders go around that problem? That’s what Kickstarter and Indigogo are trying to do, but recently, the level of maturity of successful products on these platforms is very high and it’s sad to say that almost always established companies raise meaningful amounts of money on those platforms. We need a platform that helps entrepreneurs validate their idea even before building anything.
You probably have heard about the Lean Startup movement. That’s what it’s all about. How can you validate your idea even without building a full product? The idea is to build a Minimum Viable Product and testing it with potential customers. Again, the practical problem is catching those early adopters/innovators at the right moment. That’s the philosophy behind IdeaCooker’s existence.
We’re here to help startups find early adopters in their niche and help them develop their products.